Vendor Management Agency (VMA)

Our Mission:

Through our commitment to contract integrity and vendor support, the VMA ensures participant access to nutritious foods. SPCC’s Vendor Management Agency is responsible for assisting the New York State Department of Health in managing WIC’s retail food delivery system and oversees contracts for all New York State WIC vendors in 16 counties throughout the Western New York region.


WIC vendors include grocery stores and pharmacies that are authorized to accept WIC benefits from families enrolled in the New York State Women Infants and Children program. VMA is also responsible for ensuring that an adequate number of vendors are authorized for convenient participant access, processing and authorizing WIC vendors, as well as training and monitoring vendors to ensure Federal and State compliance.


Becoming a WIC Vendor:

To become a WIC authorized vendor, contact our office at 585-730-8282 or click the button below to complete necessary forms to begin the process.

Additional information can be found on the WIC Vendors website at

Community Partners

NYS Department of Health

Information for Vendors
WIC's mission is to partner with you and your family, providing; Breastfeeding promotion and support, healthy lifestyle promotion and support, individualized food packages, nutrition counseling focused on your needs and concerns, convenient hours, locations and services, as well as referrals to other health and social services.

Program Success Stories


Danielle’s Story

Danielle became a foster mother to a very sick and fragile infant who required highly specialized and expensive formula in order to survive. Danielle connected with her local WIC office and was provided with WIC checks to assist in purchasing the formula...

Contact Information

Program Supervisor
Lonnie Reaves
VMA Director
585-730-8282 Ext. 104

In accordance with Federal civil rights law and U.S. Department of Agriculture (USDA) civil rights regulations and policies, the USDA, its Agencies, offices, and employees, and institutions participating in or administering USDA programs are prohibited from discriminating based on race, color, national origin, sex, disability, age, or reprisal or retaliation for prior civil rights activity in any program or activity conducted or funded by USDA.


Persons with disabilities who require alternative means of communication for program information (e.g. Braille, large print, audiotape, American Sign Language, etc.), should contact the Agency (State or local) where they applied for benefits. Individuals who are deaf, hard of hearing or have speech disabilities may contact USDA through the Federal Relay Service at (800) 877-8339. Additionally, program information may be made available in languages other than English.


To file a program complaint of discrimination, complete the USDA Program Discrimination Complaint Form, (AD-3027) found online at: How to File a Complaint, and at any USDA office, or write a letter addressed to USDA and provide in the letter all of the information requested in the form. To request a copy of the complaint form, call (866) 632-9992. Submit your completed form or letter to USDA by:

Mail: U.S. Department of Agriculture
Office of the Assistant Secretary for Civil Rights
1400 Independence Avenue, SW
Washington, D.C. 20250-9410;

Fax: (202) 690-7442; or


This institution is an equal opportunity provider.

For other complaints or to request a Fair Hearing contact:

Mail: WIC Program Director
NYSDOH, Riverview Center
150 Broadway, 6th Floor
Albany, NY 12204;

Phone: (518) 402-7093; fax (518) 402-7348; or