Our Mission

SPCC’s mission is to provide the best opportunities for a bright future by respectfully partnering with children and their families, advocating for their health, well-being and safety, and working to heal and strengthen relationships.
Healing the past, nurturing the future.
We are SPCC.

SPCC’s winning video from the 2013 United Way Roc the Day Video Contest!

Your Support Makes All The Difference

It is your generosity that allows us to help the most vulnerable children and families here in Western NY who are in need of our support and interventions.


The story of SPCC began in 1875 with the plight of a small girl named Mary Ellen who lived with abusive caretakers in New York City. Neighbors of Mary Ellen’s family suspected she was being abused and joined forces to identify an organization to help her. To their amazement, they found none existed. Nonetheless, with commitment and great diligence, they continued their efforts to help Mary Ellen. They eventually gained an audience with a man named Henry Bergh who had become well known for his work to protect animals from cruelty and who had created the first Society for The Prevention of Cruelty to Animals. Mr. Bergh agreed to help Mary Ellen and in so doing, the first child protection case in our nation’s history began.

Through Mr. Bergh’s efforts, the first Society for The Prevention of Cruelty to Children was incorporated in New York City. Eventually, the case was brought before the courts where Mary Ellen was found to be an abused child and was removed from her home.

Original court documents from Mary Ellen’s case indicate that the judge’s intent was to place Mary Ellen in the home of a new family – away from New York City…wherein his words – Mary Ellen could “go to charming birthday parties, make mud pies and live where there were plenty of green things growing”. That place was Rochester, New York. So began the SPCC of Rochester – the second oldest SPCC chapter in the world.

Mary Ellen lived the remainder of her life here in Rochester. She married and had two daughters who also lived out their lives in Rochester. One of Mary Ellen’s daughters, Florence Brasser, was a career schoolteacher whose outstanding work was memorialized by the Gates-Chili School District, who named one of their grammar schools after her. Mary Ellen was the first of thousands of children served by SPCC.

SPCC has always been a champion of children’s rights. It was volunteers of our organization that advocated for the creation of the first Children’s Court – now known as Family Court, here in Monroe County. They were the first to provide child protective services and to organize foster care for abused children.

In 1994, the agency changed its name from the Society for the Prevention of Cruelty to Children to the Society for the Protection and Care of Children, and is now known simply as “SPCC”. Currently, SPCC operates 7 programs which together serve over 7,000 individuals a year, including the Finger Lakes WIC program serving clients in Eastern Monroe, Wayne, Ontario, Yates and Seneca counties.

Original Building for Society for the Protection and Care of Children

SPCC’s Fitzhugh office is located at:
148 S. Fitzhugh St
Rochester, NY  14608
This location is home to our Family Trauma Intervention Program, Healthy Families Monroe Program, Teen Age Parent Support Services Program, the WIC Vendor Management Agency and our Agency Administration.

Hours: Monday – Friday, 8:30am to 5:00pm
Tel: (585) 325.6101
Fax: (585) 325.6960


Laurie Valentine, BS

Chief Executive Officer
  • lvalentine@spcc-roch.org
Jessica Brumbaugh, LMSW

Jessica Brumbaugh, LMSW

VP of Programs & Evaluation
  • JBrumbaugh@spcc-roch.org

Sarah Fitzgibbons, LMHC, MT-BC, IMH-E®

VP of Programs & Practices
  • sfitzgibbons@spcc-roch.org

Clarice Lazary, LMSW

VP of Programs & Communications
  • clazary@spcc-roch.org

Lonnie Reaves, BS

VMA Director
  • lreaves@spcc-roch.org

Danielle Nicholson

WIC Director
  • dnicholson@spcc-roch.org

Alana Russotti, LCSW, IMH-E®

Director of Reflective Practices
  • arusotti@spcc-roch.org

Chanice Johnson, MSHR, CPM

Director of Human Resources
  • CJohnson@spcc-roch.org

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